Sheikha Madia bint Hasher bin Mani Al Maktoum joins The First Group Team to complete The First Group 7
Emirates Cycle Challenge and raise awareness for The Rashid Centre for People of Determination
DUBAI, UAE – 15 December 2021
Photo: The First Group 7 Emirates Cycle Challenge team and Sheikha Madia
bint Hasher bin Mani Al
Maktoum approach the finish line - from left to right: Vitor Carvalho, a former member of the UAE
National Olympic Cycling Committee;
Sheikha Madia bint Hasher bin Mani Al Maktoum; Samuel “Samu” Sánchez, Olympic Gold Medallist; Vlad
Shevchenko former professional road
racing cyclist; and Jani Brajkovič, the world’s under-23 Time Trial former champion.
The First Group 7 Emirates Cycle Challenge team, with the participation of Sheikha Madia bint Hasher bin
Mani Al Maktoum, completed the 550 kilometres journey. 24 cyclists participated in the challenge and
travelled through each of the seven Emirates over a span of four days, in an effort to support and raise
awareness for the Rashid Centre for People of Determination.
“The First Group 7 Emirates Cycle Challenge’s inaugural 4-day event marked what we hope to be a
long-lasting tradition. We are honoured to have Sheikha Madia bint Hasher bin Mani Al Maktoum join the
challenge along with elite former professional cyclists and many of Dubai’s business and community
leaders,” said Rob Burns, CEO & Partner, The First Group.
The 7 Emirates Cycle Challenge is conceptualized with the aim to enrich young lives through sustained
educational support programs. Since 1994, The Rashid Centre has been recognized for its approach to
special needs education and is currently merging therapy and education to teach children life skills while
helping them gain academic qualifications.
For highlights of this event please follow the full journey on Instagram and YouTube